101 Ways to Win an Election

In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.

Dr Mark Pack has nearly thirty years' experience organising election campaigns, writing manuals and training others. His varied career has included working in universities, the IT industry and communications consultancy. He was briefly the joint leader of a political party and is the author of Bad News: What the Headlines Don't Tell Us.