3-Year Marketing Plan and Justification Report of Amazon in Mauritius

Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Amazon is the largest e-commerce company in the world. The main areas of operation for the company include e-commerce, cloud computing, artificial intelligence, and digital streaming. Based in Seattle, Washington, Amazon is one of the "big five" tech giants alongside Apple, Facebook, Google, and Microsoft. Amazon is considered one of the most influential economic forces in the world today. Amazon is a technology company that operates in multiple economic sectors, including e-commerce, digital streaming, cloud computing, and artificial intelligence. However, e-commerce is the largest company segment. Amazon is a general online retailer selling products to its customers from around the world. Commonly, Amazon sells electronics, computers, and smartphone products from different brands. The company also sells household products, furniture, clothing, farm tools, and equipment, among others.