About: Gary Hamel, C.K. Prahalad: 'Competing For The Future'; Harvard Business School Press; Boston, Massachusetts 1994

Essay from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Excellent (Grade A), University of Jyväskylä (School of Business and Economics; Department of Management and Leadership), course: Competitive Strategies, language: English, abstract: The book 'Competing for the Future' by Gary Hamel and C.K. Prahalad deals mainly with issues what companies respective managers have to do today if they want create the markets of the future and/or revolutionise their industries. The authors describe their book as a guide for managers who are willing to focus on the long-term and not only short-term success of the corporation a guide to imagine the future and afterwards to create it. Like the authors state in the end of the book, it is not only about making a difference to managers but also about making a difference to customers as well as employees. The book is divided into 12 chapters, which I am succeeding going to summarise.