Accelerating New Food Product Design and Development

Accelerating New Food Product Design and Development is of value to a number of audiences. For food industry executives, it offers a summary of perspectives of the business they are in from unique viewpoints. Academics and students gain a real world perspective of what is occurring in the food industry at the beginning of the 21st Century. And for practicing food scientists and allied professionals, the book provides strategic frameworks for problem solving and the R&D strategies, processes, and methods needed to accelerate and optimize new product development.

Jacqueline H. Beckleyis the founder of The Understanding & Insight Group, Denville, NJ, an innovative business development and strategy firm working with both large and small companies to integrate traditional approaches with new concepts and tools for business growth. M. Michele Foleyis research manager for FritoLay, Inc., Dallas, TX. Elizabeth J. Toppis principal food scientist with Unilever Foods North America, Englewood Cliffs, NJ. J. C. Huang is project leader and senior food scientist in a major food company and had previously managed projects for new product development with new patented technologies. Witoon Prinyawiwatkulis associate professor of food science at Louisiana State University and LSU AgCenter, Baton Rouge, LA.