Acquisition of EasyJet plc. by British Airways plc.
| Autor: | Sebastian Meyer |
|---|---|
| EAN: | 9783638726337 |
| eBook Format: | ePUB/PDF |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 13.06.2007 |
| Kategorie: | |
| Schlagworte: | Acquisition Airways British Corporate EasyJet Operations Strategy |
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Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
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