Adjectives in Advertising - an Analysis
| Autor: | Patrick Schmitz, Sebastian Meß |
|---|---|
| EAN: | 9783656150947 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 13.03.2012 |
| Kategorie: | |
| Schlagworte: | adjectives advertising analysis |
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Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?
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