Adrenaline

The amazing success story of the man behind Ströer, t-online.de, Statista... More than once Udo Müller, with perseverance and his enormous penchant for risk-taking, put everything on one horse. He started off in the world of external advertising and became market leader, first in East Germany, then in the united Germany. Then he went global. And shortly afterwards spectacularly went public at the stock market. Followed by an expansion of his product line with digital publishing, online marketing and dialogue media. During the transition from 'Old Economy' to 'New Economy' Ströer has grown to be a unique and diverse media empire.

Hartmut M. Volz, geboren 1946, ist seit über 50 Jahren Journalist. Er war fast zwei Jahrzehnte Mitglied der  Spiegel-Redaktion, Chefredakteur bei News in Wien und hat als Medienberater Axel Springer, Burda, Bauer, Deutsche Börse, Siemens, TUI und Yahoo unterstützt. Er ist Autor von 'Die Spur des Geldes. Der Fall des Hauses Siemens' (2009, Aufbau Verlag).