Advances in Advertising Research (Vol. IV)
| Autor: | Sara Rosengren, Micael Dahlén, Shintaro Okazaki |
|---|---|
| EAN: | 9783658023652 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 30.05.2013 |
| Untertitel: | The Changing Roles of Advertising |
| Kategorie: | |
| Schlagworte: | C Marketing Mathematics and Statistics |
96,29 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme 'The changing roles of advertising'. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Verwandte Artikel