Advances in Digital Marketing and eCommerce
| Autor: | Francisco J. Martínez-López, Luis F. Martinez |
|---|---|
| EAN: | 9783031057281 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 07.06.2022 |
| Untertitel: | Third International Conference, 2022 |
| Kategorie: | |
| Schlagworte: | Digital transformation;eCommerce research;Electronic Marketing;Social commerce;Online Consumer Behavior;Psychological and behavioral marketing;Social web technology |
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This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
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