Analysing Thorntons based on different strategic models
| Autor: | Roberto Niesing |
|---|---|
| EAN: | 9783638069502 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 25.06.2008 |
| Kategorie: | |
| Schlagworte: | Analysing Business Strategy Porter Thorntons chocolate industry |
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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter); - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis
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