Analysis of Swedish consumers' attitude to Chinese food
| Autor: | Chen, Jie |
|---|---|
| EAN: | 9783844318678 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 60 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 18.03.2011 |
49,00 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
The aim of this research is to find out what¿s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers¿ attitude to Chinese food in another angles. The ABC model and Balance Theory are seen as the theoretical basis for empirical research analysis. The eating habits of Swedish and Chinese are compared to show their difference which influence Swedish consumers on food choice more or less.
Weitere Produkte vom selben Autor