Analyzing and Influencing Search Engine Results
| Autor: | Sönke Lieberam-Schmidt |
|---|---|
| EAN: | 9783834989154 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 19.10.2010 |
| Untertitel: | Business and Technology Impacts on Web Information Retrieval |
| Kategorie: | |
| Schlagworte: | Clustering Information Retrieval Keywords Marketing Online Marketing Search Engine Optimization Web Web Marketing Web Search internet search engine optimization (SEO) |
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Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
Dr. Sönke Lieberam-Schmidt completed this doctoral thesis at the University of Siegen at the Institute of Management Information Sciences of Prof. Dr. Erwin Pesch using his several years of work experience on international consulting projects.
Dr. Sönke Lieberam-Schmidt completed this doctoral thesis at the University of Siegen at the Institute of Management Information Sciences of Prof. Dr. Erwin Pesch using his several years of work experience on international consulting projects.
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