Application of The Diamond Model in Zimbabwe Context

Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 75.8, , course: Strategic Management, language: English, abstract: Global strategies and multinational link to Porter's diamond of national advantage asapplied to Zimbabwe including demand conditions, factor conditions, related and supporting industries, and firm strategy, structure and rivalry. Establishing SBUs, strategic business units, in international markets is a global business strategy that a business organization can embark on as its expansion strategy. Expanding into the global market however has with it some challenges that need to be managed. The varying business environment, from the local market, is one of the challenges than needs to be carefully managed. The understanding of Porter's Diamond Model better positions a business in the global market. This paper is a discussion of the applicability of Porter's Diamond Model of Nations' competitiveness. In this discussion the case of KJ Transport, a local freight transport planning to venture into international business, is used. KJ Transport Zimbabwe is planning to expand into South Africa and Botswana market.