Areté

AN INSTANT PUBLISHERS WEEKLY BESTSELLER

'This book will change your life. And, if enough of us commit, it will change the world.' - Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.   

If you asked the ancient stoic philosophers how to live a good life, they'd answer you in a single word: Areté. We translate Areté as 'virtue' or 'excellence' but the word has a deeper meaning-something closer to being your best self moment to moment to moment. 

Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary called Stutz, wrote the foreword to the book. 

He says: 'What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He's developed a training program for the soul. 

Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future. 

This book will change your life. And, if enough of us commit, it will change the world.'

Brian Johnson is the Founder and CEO of Heroic Public Benefit Corporation. He's 50% philosopher, 50% CEO, and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he's raised $25M+, made crowdfunding history, and built and sold two social platforms. As a philosopher/teacher, he's helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.