B2B eCommerce
| Autor: | Gerrit Heinemann |
|---|---|
| EAN: | 9783658385286 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 11.11.2022 |
| Untertitel: | Basics, Business Models and Best Practices in Business-to-Business Online Trade |
| Kategorie: | |
| Schlagworte: | E-Business Book;B2B Commerce;B-to-B Commerce;E-Commerce Book;Digital Commerce;E-commerce;Multichannel-handed;Business models;Risk benefit in online trading;B-to-B trade;Customer interaction in B2B commerce;CRM eCommerce;Legal basis eCommerce |
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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
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