Basic Financial Management

Dive into the fascinating world of finance with 'Basic Financial Management'! This university textbook offers a comprehensive introduction to key financial concepts, from personal finance to global markets. Explore the psychology behind financial decision-making, understand the role of ethics, and learn about the impact of technology. Discover the complexities of financial crises, the importance of regulation, and the rise of sustainable investing. This book goes beyond the basics, delving into cutting-edge topics like fintech, behavioral economics, and data analytics. It provides a unique perspective on financial inclusion, the future of work, and public finance. 'Basic Financial Management' not only equips you with essential knowledge but also encourages critical thinking about the evolving landscape of finance.

I am bestselling author. Data scientist. I have proven technical skills (MBA, ACCA (Knowledge Level), BBA, several Google certifications) to deliver insightful books with ten years of business experience. I have written and published 400 books as per Goodreads record. ORCID: https://orcid.org/0009-0004-8629-830X Azhar.sario@hotmail.co.uk