Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram
| Autor: | Tamara Wiedersum |
|---|---|
| EAN: | 9783346683496 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 27.07.2022 |
| Kategorie: | |
| Schlagworte: | Art Asia Asien Bachelorarbeit Batik Batikhanbok Englisch Fashion Hanbok Hybrid Indonesia Korea Kultur Southeastasia Südostasien |
0,00 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Bachelor Thesis from the year 2022 in the subject South Asian Studies, South-Eastern Asian Studies, grade: 1,0, University of Frankfurt (Main) (Sprach-und Kulturwissenschaften), language: English, abstract: This work analyzes the popularity of the hybrid fashion phenomenon batik hanbok that combines Korean traditional hanbok with Indonesian batik art. The thesis focuses on marketing strategies used by batik hanbok designers on Instagram and includes interviews with batik hanbok designers and customers. The goal of this work is to show how small batik hanbok businesses place their products on the market, how the customers react to the hybrid phenomenon and how Instagram can help to raise interest in batik hanbok.
Verwandte Artikel