Best Practice in Sustainability Reporting. Comparing Sustainability Performance Reports among International Hotel Chains

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Tourismus - Hotelfach / Gaststättengewerbe, Note: 1,4, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: This thesis investigates the reasons of sustainability reporting on the social dimension of the biggest hotel companies worldwide and examines their utility from a marketing perspective. The usefulness and comparability of sustainability reports published by these companies is assessed using a content analysis of seven reports. The findings of the research, together with a review of existing reporting frameworks, lead to the conclusion that reporting on the social dimension lies behind the other dimensions. As there is still room for improvement, the communication of the sustainability efforts taken works very well. To reach the full potential of sustainability reporting on the social dimension sector-specific guidance for the hospitality industry and commonly social indicators are suggested.