Big Notes

The business of beating death by becoming a modern day Medici is booming. In today's economy, where investments in stocks, bonds, commodities, real estate and hedge funds have either been severely battered from the Coronavirus crash or from the rollercoaster volatility, investors are increasingly seeking non-correlated alternative investments. How? By investing in a rare instrument and becoming a patron. It is not only a good return on investment. What better way to get rich and write yourself into history books than to be the owner and donor of a Stradivarius violin to a world class soloist or a museum? Tax deductions are indeed a benefit, but immortality is a better blessing. By reading this book, you can learn from the experts in the field who understand that investing in immortality is the best way to have a meaningful and mortal life.

John Axelrod is an internationally renowned musician and conductor. He lives in Zurich, Switzerland.