| Autor: | Smith, Aaron C. T. Stavros, Constantino Westberg, Kate |
|---|---|
| EAN: | 9783319840321 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 260 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 03.05.2018 |
| Untertitel: | Lessons from the World's Greatest Sporting Brands |
149,79 €*
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport¿s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Verwandte Artikel
Weitere Produkte vom selben Autor
