Brand From the Inside,
| Autor: | Libby Sartain, Mark Schumann |
|---|---|
| EAN: | 9780787985233 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 20.03.2006 |
| Untertitel: | Eight Essentials to Emotionally Connect Your Employees to Your Business |
| Kategorie: | |
| Schlagworte: | authenticity connecting employees to business customer brand emotional connection employee-friendly business employee commitment employer brands engage engagement internal brand motivating motivation |
19,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Weitere Produkte vom selben Autor