Built on Values

Discover how the world's top companies create thriving, engaged workforces. Most leaders know that a winning, engaged culture is the key to attracting top talent-and customers. Yet it remains elusive how exactly to create this ideal workplace-one where everyone from the front lines to the boardroom knows the company's values and feels comfortable and empowered to act on them. Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return. Through stories, examples, and interviews with many of the top leaders she has worked directly with-including Dave Barger and Joel Peterson of JetBlue Airways, Rick Federico of P.F. Chang's China Bistro, Rick Kelleher of Pyramid Hotel Group, and Ruthita Fike of Loma Linda Hospitals-Ann Rhoades reveals the processes by which these companies created their well-known cultures. Providing a clear blueprint for how to accomplish culture change, Built on Values shows exactly how any organization can exceed the expectations of employees and customers. With Rhoades' Values Blueprint, you will learn how to develop and tailor your organization's goals, how put them into action, and why it is essential to hire, fire, and reward people based on values. Whether curing an ailing company culture or creating a new one from scratch, Built on Values shows companies exactly how they can get on the pathway to greatness.