Business Culture Vietnam

This book provides a framework and tools, for navigating with cultural intelligence in a Vietnamese business context. The book includes insights and knowledge about motivators and trust drivers, leading to successful leadership and collaboration in Vietnam. To support you in reaching the results you are aiming for, you will find advice from experienced Vietnam expats and a broad range of action strategies, ready to use. Providing a foundation of knowlegde and understanding of ways to build fruitful relationships, collaboration, and productivity in a Vietnamese cultural context, this book is intended to serve as a handbook for anyone, who wants to do successful business in Vietnam. Project leaders, business executives at all levels, employees, and students. A Danish perspective is included.

Birthe R. Greisen has been teaching and coaching teams and individuals with different cultural backgrounds for 25+ years. In 2017, she founded her own company: RAVN cultures-across. Degree: Master of Science in Economics and Business Administration. Cross Cultural Trainer (from Richard Lewis Communications Ltd UK)