Business Development

Autor:	Andreas Kohne
EAN:	9783658388447
eBook Format:	PDF
Sprache:	Englisch
Produktart:	eBook
Veröffentlichungsdatum:	30.11.2022
Untertitel:	Processes, Methods and Tools
Kategorie:	Wirtschaft
Schlagworte:	Business Development;Marketing;Portfolio management;Ressource management;Target markets;Marketing strategy;Business Development Management;Business Case Study;Business Best Practices;Business Plan book;Business strategy book;Corporate Culture book;Bu

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This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.