Business Model Design Compass

This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and markets, focusing on how to develop and maintain successful business models. It draws readers into the philosophy and economic effects of open innovation from the outset.It presents four different developing circle business models for customers in the role of consumers, entrepreneurs, social entrepreneurs and engineers respectively, enabling each group to develop, utilize and enlarge creative business models, and even switch business models.In addition to these four circles, it takes a systemic approach to describe the relationship between technology and markets. From this relationship an open innovation strategy towards entrepreneurship can be adopted. From Open Innovation to a Creative Developing-Circle Business Model is an essential resource for start-up entrepreneurs, as well as for students of technology management, strategy and open innovation.



JinHyo Joseph Yun, PhD, is a tenured senior researcher and professor of DGIST, one of Korea's three leading national research and development universities, along with KAIST and GIST. His major research topic is the open relationship between technology and markets, referred to as Open Innovation. Dr. Yun is also an authority on the connection between creative technology and markets, referred to as Open Business Model. He has presented more than 30 papers at diverse international conferences, and has published more than 20 papers. He has published more than 10 books, both monographs and collaborative books. He is associate editor of Asia Pacific Journal of Innovation and Entrepreneurship (APJIE) and Journal of Korea Entrepreneurship. He is a guest editor of both International Journal of Knowledge Based Development and APJIE. He also serves on the editorial boards of three journals: Journal of Commerce and Information Review, Journal of Technology Innovation, and Journal of Innovation Cluster. He currently is helping build the Society of Open Innovation: Technology, Market, and Complexity.

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Business Model Design Compass Yun, Jinhyo Joseph

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