Business Plan and Analysis of Nest (Google's Smart Home Company)
| Autor: | Maximilian Ott, Sascha Hagedorn |
|---|---|
| EAN: | 9783668470446 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 26.06.2017 |
| Kategorie: | |
| Schlagworte: | Business Plan Development Google IT International Management Management Marketing Mix Mission Nest PEST Analysis Porter's Five Forces Smart Home Strategy VMOST Vision |
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Examination Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, , language: English, abstract: An analysis of NestLabs Inc., Google's Smart Home company, and their current business situation is conducted. Internal and external influences are considered. A SWOT Analysis is done and leads in the end to a strategy proposal which NEST should follow in order to improve business in the future.
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