Business Relationship Management and Marketing
| Autor: | Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger |
|---|---|
| EAN: | 9783662438565 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 30.09.2014 |
| Untertitel: | Mastering Business Markets |
| Kategorie: | |
| Schlagworte: | Business-to-Business Marketing Customer Relationship Management Key Account Management Relationship Marketing Sales Management Supplier-Customer Relationships |
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Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
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