Provides step by step guidelines for business research methods and data analysis using software programs Offers a mix of both qualitative and quantitative research that readers can apply directly in real market scenarios Each chapter ends with a case study that demonstrates the business research concept discussed? Includes supplementary material: sn.pub/extras

Verwandte Artikel

Business Research Methods Sreejesh, S., Anusree, M R, Mohapatra, Sanjay

106,99 €*

Weitere Produkte vom selben Autor

Mixed Method Research Design Mohapatra, Sanjay, Sreejesh, S.

53,49 €*
Mixed Method Research Design Mohapatra, Sanjay, Sreejesh, S.

53,49 €*
Design and Development of Knowledge Management for Manufacturing Ganesh, K., Nagarajan, S., Mohapatra, Sanjay

106,99 €*
Models for Practical Routing Problems in Logistics Anbuudayasankar, S. P., Mohapatra, Sanjay, Ganesh, K.

106,99 €*