Cases in Marketing Financial Services
Autor: | Christine Ennew, Trevor Watkins, Mike Wright |
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EAN: | 9781483105772 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 15.05.2014 |
Kategorie: | |
Schlagworte: | advertising business development customer orientation marketing strategies public relations |
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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.