Chief Marketing Officers at Work

Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk and Seth Farbman of Spotify. As more CMOs ascend the ladder to CEO, the varied career stories these 30 CMOs tell constitute a veritable treasure map for marketers seeking to boost growth and enhance the brands of their organizations and themselves.More broadly, these no-holds-barred interviews will entertain and enlighten all those who interface and collaborate with marketing departments, including other C-level executives, managers, and personnel across the organizational gamut. Trends in digital marketing, analytics, and marketing automation have pushed marketing to the forefront of many organizations and increased overlap with other business functions that were previously viewed as separate and distinct from marketing. Today, marketing directly influences sales, HR and recruiting, and technology, requiring individuals in these roles to understand better how marketing works and how it can help them achieve their objectives. These realities of marketing are clearly described in this book as interviewees discuss breaking down silos, working with other departments, and following the data.As the founder of an international marketing agency and contributor to business publications such as Forbes, Mashable, and TechCrunch, author Josh Steimle has succeeded in extracting biographical anecdotes, professional insights, and career advice from each of the individuals profiled in this book."