Chinefarge: A Sino-Western Joint Venture
| Autor: | Deissler, Gebhard |
|---|---|
| EAN: | 9783640871056 |
| Auflage: | 003 |
| Sachgruppe: | Sprachwissenschaft, Literaturwissenschaft |
| Sprache: | Englisch |
| Seitenzahl: | 16 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 18.03.2011 |
| Untertitel: | A Case Study Report |
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Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: ¿Chinefarge¿ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
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