Coca-Cola¿s Marketing Strategy: An Analysis of Price, Product and Communication
| Autor: | Anders, Julia |
|---|---|
| EAN: | 9783656495277 |
| Auflage: | 001 |
| Sachgruppe: | Medien, Kommunikation Politikwissenschaft |
| Sprache: | Englisch |
| Seitenzahl: | 60 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 12.09.2013 |
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Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world¿s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. CocäCola connects with its audience and customers in a way that other companies don¿t do. This report provides information about CocäColäs Marketing Strategy and analyzes its communication, product and price policy.
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