Coming Attractions?
| Autor: | Meza, Philip E |
|---|---|
| EAN: | 9780804756600 |
| Sachgruppe: | Wirtschaft |
| Sprache: | Englisch |
| Seitenzahl: | 184 |
| Produktart: | Gebunden |
| Veröffentlichungsdatum: | 20.03.2007 |
| Untertitel: | Hollywood, High Tech, and the Future of Entertainment |
| Schlagworte: | Business / Economics / Finance |
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"This book forcefully instructs media and tech companies to accept the shotgun wedding imposed by digitization, and profit from the long honeymoon of convergence. Using both historical and strategic analysis deftly, Philip Meza shows how Hollywood and Silicon Valley can reason together. His examples are Oscar-worthy and his rules as logical as a microprocessor's architecture: companies and their shareholders ignore these lessons at their peril."--Reed E. Hundt, author of In China's Shadow: The Crisis of American Entrepreneurship (2006), member of the board of Intel Corporation, former chairman of the Federal Communications Commission
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