Communication Change in Eurostar
Autor: | Bettina Carollo |
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EAN: | 9783656174905 |
eBook Format: | ePUB/PDF |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 20.04.2012 |
Kategorie: | |
Schlagworte: | change communication eurostar |
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Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, London School of Marketing, language: English, abstract: Leadership and Change Management are influential for organizations. The changes within a company allow it to be in a different position to face the competition and leaders participate in the process. The change here presented involves the communication structure of the railway company Eurostar and how the board of directors, specially the company's CEO, took part in this process.