Communication in the U.K. Budget Airline Industry: How PR affects corporate success
| Autor: | Matthias Schimmel |
|---|---|
| EAN: | 9783954896639 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 01.02.2014 |
| Kategorie: | |
| Schlagworte: | Consumer Behaviour International Marketing Low Cost Airlines PR Public Relations |
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The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
Matthias Schimmel was born in Worms, Germany in 1983. After completing his Bachelor’s degree in “International Business” with the ESB Business School in Reutlingen, Germany, he took the opportunity to do a double-degree Master’s programme with Edinburgh N
Matthias Schimmel was born in Worms, Germany in 1983. After completing his Bachelor’s degree in “International Business” with the ESB Business School in Reutlingen, Germany, he took the opportunity to do a double-degree Master’s programme with Edinburgh N
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