Complaint Management and Channel Choice
| Autor: | Stefan Garding, Andrea Bruns |
|---|---|
| EAN: | 9783319181790 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 14.05.2015 |
| Untertitel: | An Analysis of Customer Perceptions |
| Kategorie: | |
| Schlagworte: | Complaint channel Constomer complaint behavior Customer relationship Customer satisfaction Service quality Social networks |
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This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
The author's research interests are complaint management, customer satisfaction and customer loyalty. He has extensive work experience in the telecommunication sector as Consultant, Marketing Manager and Product Manager.
The author's research interests are complaint management, customer satisfaction and customer loyalty. He has extensive work experience in the telecommunication sector as Consultant, Marketing Manager and Product Manager.
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