Conceptual Metaphors in Beer Advertisements
| Autor: | Joelle Schmidt |
|---|---|
| EAN: | 9783346599254 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 02.03.2022 |
| Kategorie: | |
| Schlagworte: | Metaphor advertisment conceptual metaphor corpus levels linguistic analysis metaphors in advertisements source domain target domain |
13,99 €*
Versandkostenfrei
Die Verfügbarkeit wird nach ihrer Bestellung bei uns geprüft.
Bücher sind in der Regel innerhalb von 1-2 Werktagen abholbereit.
Seminar paper from the year 2021 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, Free University of Berlin, language: English, abstract: The following paper will look into the usage of conceptual metaphors in advertisements from the ten most popular beer brands in the UK. I will present the four predominant general metaphors in beer advertisements and their different function. Firstly, the essay outlines Lakoff and Johnson's (1980) approach to metaphor. Hence, I will explain the Conceptual Metaphor Theory. Secondly, the method of data collection will be illustrated and I will clarify how I identified the conceptual metaphors. Subsequently, the research results will be described and interpreted. Lastly, I will summarise my results and discuss the effect these advertisements might have on society.
Weitere Produkte vom selben Autor