Conjoint Measurement
| Autor: | Anders Gustafsson, Andreas Herrmann, Frank Huber |
|---|---|
| EAN: | 9783540714040 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 12.09.2007 |
| Untertitel: | Methods and Applications |
| Kategorie: | |
| Schlagworte: | Evaluation Mapping Market research Sales Simulation calculus design development e-learning game theory marketing modeling optimization preference measurement utility theory |
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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).