Consequences of planned obsolescence for consumer culture and the promotional self
Autor: | Behrends, Christoph |
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EAN: | 9783638904674 |
Auflage: | 003 |
Sachgruppe: | Medien, Kommunikation Politikwissenschaft |
Sprache: | Englisch |
Seitenzahl: | 24 |
Produktart: | Kartoniert / Broschiert |
Veröffentlichungsdatum: | 04.02.2008 |
Untertitel: | Analyzing ads |
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Essay from the year 2004 in the subject Sociology - Communication, grade: 1,7, University of Leicester (Centre for Mass Communication Research), course: Avertising, Culture and Communication, language: English, abstract: During the 20th century, the industrialised countries have developed an extensive amount of obsolescence. It has become clear that nations in the developed world over-consume, while the poor in the developing world pay the price of our increased consumption with their lowered standards of living and increasing environmental damage . When did obsolescence emerge, in how far is it planned, and which consequences does it have for consumer culture and the promotional self on a broader scale? By drawing on numerous examples, this essay explains how advertisements are constructed semiotically and the ideologies they derive from.