Consumer Behavior in Tourism. A Mediation Analysis of Attitude

Essay from the year 2019 in the subject Tourism - Miscellaneous, grade: 1.5, Vietnam National University Hanoi, language: English, abstract: This paper reports on a study of consumer behavior in tourism. It surveyed approximately 550 tourists in the north of Vietnam to assess levels of consumer behavior including perception, attitude and behavior. Independent variables included region and the gender of tourists. Although there are no region and gender differences in consumer behavior, correlations and mediating relationships are found.

He received his double BA degrees from the Hanoi National University of Education and his MA and PhD from the Ludwig-Maximilians-Universität München, Munich, Germany. He had an internship at Hiroshima University, Japan, and he was a short-term scholar at the University of Georgia, United States of America. He received the Outstanding Young Teacher Award from the Vietnam National University, Hanoi and the Campaign medal of the Vietnam Psychology Association. His empirical research focuses on divergent thinking in creative learning and innovative teaching, especially the effects of problem-based learning on the creative thinking abilities of students.