Consumer-Driven Demand and Operations Management Models
| Autor: | Christopher S. Tang, Serguei Netessine. |
|---|---|
| EAN: | 9780387980263 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 02.06.2009 |
| Untertitel: | A Systematic Study of Information-Technology-Enabled Sales Mechanisms |
| Kategorie: | |
| Schlagworte: | Content Distribution Import Internet Sales buying design dynamic pricing e-commerce linear optimization marketing organization product design production rational purchasing behavior |
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
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