Consumer Research Methods in Food Science
| Autor: | Carlos Gómez-Corona, Heber Rodrigues |
|---|---|
| EAN: | 9781071630006 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 07.04.2023 |
| Kategorie: | |
| Schlagworte: | consumer research;packaging testing;homo experientialis;digital ethnographies;Mobile ethnographies |
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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Verwandte Artikel