Contemporary Wine Marketing and Supply Chain Management
| Autor: | Daniel J. Flint, Susan L. Golicic, Paola Signori |
|---|---|
| EAN: | 9781137492432 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 29.04.2016 |
| Untertitel: | A Global Perspective |
| Kategorie: | |
| Schlagworte: | International wine marketing Wine marketing supply chain management wine industry research |
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Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
Author Daniel J. Flint: Daniel J. Flint is Regal Entertainment Group Professor of Business at The University of Tennessee, USA. Author Paola Signori: Paola Signori is Associate Professor of Marketing at University of Verona, Italy. Author Susan L. Golicic: Susan L. Golicic is Herbert Faculty Research Fellow and Associate Professor at Colorado State University, USA.
Author Daniel J. Flint: Daniel J. Flint is Regal Entertainment Group Professor of Business at The University of Tennessee, USA. Author Paola Signori: Paola Signori is Associate Professor of Marketing at University of Verona, Italy. Author Susan L. Golicic: Susan L. Golicic is Herbert Faculty Research Fellow and Associate Professor at Colorado State University, USA.
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