Content Infrastructure Management

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München

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