Corporate Social Responsibility: Ben & Jerry's
Autor: | James Carter |
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EAN: | 9783656422327 |
eBook Format: | |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 29.04.2013 |
Untertitel: | Analysis of CSR Theories & CSR strategies at Ben & Jerry's |
Kategorie: | |
Schlagworte: | ben & jerry's business csr corporate csr csr essay csr examples csr what is essay social responsibility what is social respobsibility |
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Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.