Corporate Social Responsibility as an International Strategy
| Autor: | Christina Keinert |
|---|---|
| EAN: | 9783790820249 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 13.03.2008 |
| Kategorie: | |
| Schlagworte: | CSR Corporate Social Responsibility Marketing Social Responsibility business development management |
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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.
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