Cost Benefit Analysis in Environmental Friendly Marketing
| Autor: | Bellonias, Loukas |
|---|---|
| EAN: | 9783640232130 |
| Auflage: | 003 |
| Sachgruppe: | Sachbücher/Natur, Technik/Natur, Gesellschaft |
| Sprache: | Englisch |
| Seitenzahl: | 24 |
| Produktart: | Kartoniert / Broschiert |
| Veröffentlichungsdatum: | 16.12.2008 |
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Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of ¿passive¿ houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]