Country Branding and Public Diplomacy. Attracting International Investors

Scientific Essay from the year 2014 in the subject Politics - Topic: International relations, grade: 90.00, , language: English, abstract: For a country's success, branding is obliged, that's the reason that in the present book, we are going to explore what branding is and how a country can earn benefits in the most effective way. Branding nowadays is more than a logo, it signifies the emotional reaction a country can stimulate from its clients. Because, the brand is the set of perceptions that investors have about the country, branding is the set of actions undertaken to cultivate that brand. In order to compete more effectively in the global economy, the countries started using brand management techniques. In order for a country to attract global investors, the country needs to claim a divergent brand positioning in the minds of the investors. The most successful nations in the world have a clear image that helps them become irresistible to investors. Investors, far from just basing their decisions on functional advantages and opportunities, they invest in countries with a clear identity that shows commitment to its development in a professional way. A clear brand image for the nation helps to attract global investors in the international arena, sustain them and a halo effect will boost its products, tourism etc. As nations compete for investments in the global marketplace, the best way to achieve distinctiveness, attractiveness and even irreplaceability is to root the nation's image on biological concepts that transcend time and cultures. Tools such as the Wheel of Motives leverage the advances in modern disciplines such as biology, neuroscience, cognitive science, bio - semiotics etc. can capture with precision the DNA of a country and build a true-to-self, authentic and irresistible strategy to attract investors. Branding is the way a country creates a favorable reputation through communication efforts. Country branding is the process of applying business branding techniques to stimulate countries. The main objective of country branding is to build and manage the reputation of a country. Facing the challenges of an increasingly complex world the existence of cultural commonalities and universal values all cultures share and intercultural sensitivity within groups surfaces the way for acceptance and tolerance of other cultures and allows members to be open to values which are universal among all groups, such as law and justice, which globalized society should then build upon together.

Professor Dimitrios P. Kamsaris is Vice President to Bilston College. He is Diplomatic Geopolitical International Corporate Foreign Investment Advisor, providing Advises on Country Branding and Corporate Training to Multinational Companies. He has been delivering academic lectures and speeches at Universities worldwide since 1990, while simultaneously, he is active business professional operating as an Advisor of Petroleum Corporations in the various countries such as: •USA •UK, Denmark, France, Poland, Cyprus, Bulgaria, Greece, Italy, Romania •KSA, UAE, Kuwait, Oman, Bahrain, Qatar, Egypt •India, Cambodia, Malaysia, Singapore, Philippines, Indonesia, Vietnam •Tanzania. South Africa, Kenya Also, Dr. Dimitrios Panagiotis Kamsaris is Senior Vice President of the International Institute of Marketing Professionals, Editor in Chief of the African Journal of Social Sciences and member of the Harvard Alumni. He has experience in diplomacy, geopolitics, international business, negotiations, international trade and public relations and higher education. In the past, he had posts ranging from Sales Manager to CEO to various Multinational Companies such as Coca-Cola, Sherwin Williams, Shell and Olympic Games. Publications: Academic Reviewer ACBSP Region 8, Accreditation Council for Business Schools and Programs, Middle East OBTC, Teaching Conference for Management Educators, USA SMA, Southern Management Association, Savannah, Georgia, USA Editor in Chief, African Journal of Social Sciences, Africa Books and Published Papers 2021 Diplomacy and International Business: Bonded Together 2021 Cultural Diplomacy During Epidemic Outbreaks 2020 Diplomacy: Globalization and International Relations 2020 Cultural Diplomacy: Culture as a factor affecting Diplomatic tactics 2017 Executives' eating patterns. Health and high productivity levels 2015 The Influence of Multi-Culture Effect on Organizational Culture and Communication: Multi-Culture Effect on Corporate Culture 2014 The Brain-Net of Communication 2014 Managers' Brain Health and the Blood Sugar Destructive Effects: Blood Sugar Effects in Decision Making 2013 Mergers in Construction Project Management, Project Management Journal 2013 Engineers' job satisfaction within projects developed by the international construction industry in MENA region, Project Management Journal 2012 Internal Enterprise Communication and its Organizational Culture, Global Journal of Management and Research January