Credibility and perception of green branding in destinations. A case study of Switzerland
| Autor: | Julia Weis |
|---|---|
| EAN: | 9783668555785 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 24.10.2017 |
| Kategorie: | |
| Schlagworte: | Credibility Destination Destination Management Green Branding Green Marketing Switzerland awareness destination branding destination marketing green tourism green trust greenwashing sustainability campaigns sustainable tourism |
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Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
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