Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
| Autor: | Timo Grünzinger |
|---|---|
| EAN: | 9783963562723 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 04.03.2024 |
| Kategorie: | |
| Schlagworte: | Business Model Innovation Cloud Cloud Gaming Customer Adoption Flow Theory Gaming Hedonic Information Systems Success Factors Technological Innovation UTAUT |
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Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, , language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
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